We build consumer products people finish.
Hughes Zane Ltd. is a London consumer product studio run by Davide Hu. We write, publish and ship things people actually use — a book, a following of around one million people across TikTok and Instagram, and subscription apps built on top of both.
Combined 1M followers across platforms.
Selected work
Fill Your Cup
2025Our book, and the audience around it. Written, published and marketed in-house, and grown to roughly a million followers across TikTok (@fill_your_cup) and Instagram (@hugheswritings) — an audience that now seeds everything else we launch. Read it on Amazon.
Holy365
2026A daily devotional app. Designed the subscription flow and built the paywall experience end to end, from first-run onboarding through pricing, trials and renewals.